Internet Marketing Tips: How To Write A Blog Post:
A blank page can be a daunting prospect to a lot of internet marketers. You want to write a blog post but you don’t know where to begin – you don’t know how to start that first paragraph and you’ve developed ‘writers block’ again.
Listen, we’ve all been there – I know I have. Many times in fact. And the more you stare at the page, the harder it becomes to get started, right? So what’s the solution?
Well, let’s begin with the basics first shall we? Before we look at how to write a blog post, let’s quickly look at what your blog post is trying to achieve…
A blog serves many different purposes:
- It builds your authority status quickly
- It allows you to create relationships with your readers
- It positions you within your marketplace
- It enables you to promote your products
- It allows you to communicate effectively
- It provides a way of growing your contacts
All of these points are equally important and when you write a blog post you need to address each of them wherever possible. But you’re only going to be able to communicate effectively with your readers if you create the content in the first place of course.
So these are my internet marketing tips on how to write a blog post:
1. Start with the title:
I begin by deciding on the topic and the specific title first. This sets the tone for everything else and it’s an important element to get right. It needs to be attention-grabbing while also accurately describing what the blog post is all about.
2. Next sketch out the content:
I then briefly map out the bullet points and any other content I want to talk about on the page, initially in no particular order.
Once I’ve got all the bullet points listed, I then rearrange them into a more logical order that I can use to format the main body of my blog post. Now, if you do this properly, you’ll find that the actual writing of the post itself is then as simple as just joining up these points in a chatty, relaxed style and fleshing them out a bit to create the finished product.
Depending on how relaxed and chatty you want to be, an alternative that some people prefer is to just scribble all your thoughts onto the page to create a long-winded and unstructured script. Then go back and edit it, removing bits, adding sections and changing the phraseology and grammar if necessary.
If this is the style you prefer, avoid the temptation to keep going back and editing it as you go though. Ignore any spelling and grammatical errors at this stage. Leave those sorts of corrections to the end and you’ll find that the whole post will flow better and seem more natural as a result.
Which of these methods you use to write a blog post is just down to your own preference of course.
3. Finally, add your opening and closing paragraphs:
The purpose of your opening paragraph is to grab the reader’s attention so that they end up wanting to read the rest of the blog post. And the idea of the closing paragraph is to round off your writing neatly and recap on the points you’ve already mentioned if you feel this is necessary. Of course, the specifics of how to write a blog post and then format it can be changed to suit your particular writing style and personality as you grow more confident.
Neither of these sections should be particularly wordy. In fact I find that the shorter and more to the point they are, the better sometimes – there’s a greater chance of getting your point across without appearing to waffle.
4. … And relax:
Once you’ve got into the swing of it, exactly how to write a blog post will quickly become second nature to you. Don’t get hung up about it. After all, you’re only typing your thoughts on a page. The worst that can happen is that you need to delete it all and start again.
And that’s all part of the wonderful learning process that is internet marketing of course!